Facebook isn’t one to be outdone by Apple’s latest massive content material spending: It’s buying a 10-episode, straight-to-series half-hour drama-comedy series produced and starring Elizabeth Olsen. The manufacturing additionally contains Lizzy Weiss on board as showrunner, Kit Steinkellner as creator and lead author and Master of None‘s James Ponsoldt as a immediately and govt producer for quite a few episodes.
Deadline reviews that the series, beforehand titled Widow, is among the first of a series of deliberate acquisitions Facebook is doing to flesh out Facebook Watch with premium unique content material. Olsen, who will function prominently on this summer time’s upcoming Avengers: Infinity War, is clearly a high-profile get for the fledgling initiative on the social community.
This comes within the wake of quite a few straight-to-series orders from Apple, which is probably going going to be going immediately toe-to-toe with Facebook Watch. Both will after all even be competing with extant business rivals together with Netflix and Hulu, and it’s price contemplating what this run on Hollywood expertise and productions will imply by way of fallout for conventional TV channels and supply vectors.
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